About the Guest(s):

Craig Fisher is renowned for his extensive experience in the world of talent acquisition and recruitment marketing. As the CEO of TalentNet Media, Craig brings a wealth of knowledge from his time as a Chief Marketing Officer and recruitment consulting firm leader. He is recognized for producing groundbreaking conferences and events for the recruiting industry. Based out of Dallas Fort Worth, Texas, Craig is also deeply involved in external organizations, including assisting NFL legends in transitioning to new careers post-football.

Episode Summary:

In this insightful episode of "Growing Your Business with People," host Jeff Lackey embarks on an intriguing conversation with Craig Fisher, CEO of TalentNet Media. The episode delves into the critical aspects of winning the talent war in today's competitive market by uncovering effective strategies for attracting and retaining top-tier talent. From the nuanced dialogue, listeners gain clarity on how businesses can considerably enhance their recruitment processes.

Craig Fisher sheds light on the impact of recruitment as a cost center versus a profit center, urging executives to consider the ROI of talent acquisition. He and Jeff explore the inefficiencies within the talent funnel, highlighting the significance of conversion rates and the experience of job applicants. Moreover, the episode addresses the strategic aspect of location-based hiring and efficiently structuring recruiting teams. Incorporating actionable advice and real-world examples, this discussion is packed with valuable insights for CEOs and business leaders eager to optimize their talent acquisition strategies.

Key Takeaways:

- Talent acquisition should be treated as a potential profit center rather than just a cost center by focusing on hiring effectiveness and controlling expenditures on job advertising.

- The candidate experience is crucial for employer branding, with a streamlined online application process critically impacting conversion rates and applicant engagement.

- CEOs should be aware of their top recruitment performers—both within the TA team and among business leaders—who act as talent magnets for the company.

- Utilizing light technology and AI can alleviate non-recruiting tasks from recruiters and improve efficiency and candidate engagement in the recruitment process.

- Business leaders should evaluate and adjust their hiring strategies based on talent availability and cost-effectiveness across different geographic markets.

Notable Quotes:

"Most organizations spend a lot more focus and dollars and marketing on sales than they do on talent acquisition." - Craig Fisher

"Could you get most of your traffic from there, a very low percentage of it converts into a hire." - Craig Fisher on the inefficiency of certain job boards

"You should be using an empathy map to try to understand who they are and how you can answer what they need in life with the things that you advertise in a job." - Craig Fisher

"Go apply for one of your jobs and see what the experience is. Set your timer on your phone." – Craig Fisher on assessing the candidate experience

"If you're one of these companies that has an office in every city in every state and you don't have that choice, you need to be looking very carefully because those distressed markets are going to be the noisy ones." - Craig Fisher

Resources:

TalentNet Media: TalentNetmedia.com (website)

Craig Fisher's Twitter: @Fishdogs

The Talent Board (for Candidate Experience Awards): thetalentboard.org

Craig Fisher's work with NFL Legends Community

Tune in to the full episode for a more comprehensive understanding and to hear all the insights from Craig Fisher and Jeff Lackey. Stay connected with us for more valuable discussions on how to grow your business through strategic talent acquisition and management.