About the Guest

Stephen Steers is a renowned sales consultant, author, and keynote speaker who specializes in helping teams master storytelling to captivate customers and grow their businesses. With a wealth of experience working with diverse businesses—from global giants like Google to startups—Stephen brings a unique perspective on how authentic storytelling can drive success. He is passionate about servant leadership, intrinsic motivation, and the transformative power of personal narratives in leadership and sales.

Episode Summary

In this episode of Growing Your Business with People, Jeff Lackey dives into the art of storytelling with Stephen Steers. The discussion explores how street vendors master storytelling to capture attention and how these techniques can be applied to leadership, culture, and business growth. Stephen shares key insights on adapting messages for a global audience, scaling stories as businesses grow, and the importance of personal anecdotes in building trust and authenticity.

Listeners will also hear Stephen recount three pivotal life events that shaped his perspective, from overcoming career challenges to finding inspiration in seemingly difficult moments. The episode highlights the power of storytelling to inspire teams, connect with customers, and lead with impact.

Key Takeaways:

What's at Stake: Stephen highlights the significance of framing stories with stakes, as seen in the AI revolution's potential for both progress and disruption.

Street Vendor Storytelling: Drawing from his experiences in Istanbul, Stephen reveals how street vendors captivate attention through quick, tailored storytelling—lessons applicable to leaders and businesses.

Leadership & Authenticity: Personal anecdotes, struggles, and trust-building are essential for leaders. Stephen emphasizes the power of being your authentic self to inspire and connect with your team.

Scaling Stories Globally: Insights on adapting messages for diverse audiences, intrinsic motivation, and servant leadership.

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